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Cannes Winners Signal Profound Change in Advertising
Design + Technology is the hot new “creative” as it relates to the ad industry. The big Cyber Grand Prix winners at Cannes are indicative of where advertising and the world of design are headed....
View ArticleExperiential Design: Why It Works
When I read that Volkwagen’s “The Fun Theory” and Nike Livestrong’s “Chalkbot” experiential design work won the 2010 Cannes Festival Grand Prix, I was ecstatic. We’re all aware that advertising is...
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